Extreme measures, startling consequences, and a thriving black market. #THRSavesLives# #SavingLives# #THRWorks# #HarmReduction# #SmokingCessation# #SaferAlternatives# #LivesSavedByTHR#

Tobacco Harm Reduction works. Countries like the USA 🇺🇸, New Zealand 🇳🇿 and Sweden 🇸🇪 have all slashed smoking rates by embracing alternative products. Review the Evidence. Join the Conversation.

We are making the case for A Better Tomorrow™ by striving towards a smokeless world. A world where Tobacco Harm Reduction is both understood and accepted. Review the Evidence. Join the Conversation. Download Omni™.

🇯🇵 Since 2016, Japan’s cigarette sales have dropped by 47.5%. How did that happen? Many adult smokers in Japan switched to less risky alternatives, fueled by the rise of heated products. Visit our website for more real-world examples of harm reduction in action.

At COP11, decisions made today could shape public health for decades.​ We want to see these three priorities on the table:​ 1. Evidence-based policies grounded in science​ 2. Better access to safer alternatives​ 3. Collaboration across regions to share progress and results.